Privacy Policy

Effective date: May 12, 2026

Web properties: www.webuybetter.com, app.webuybetter.com, and any other websites, subdomains, web applications, tools, products, or digital services operated by BGSD Consulting Corporation o/a buy better® that link to or reference this Privacy Policy.

​BGSD Consulting Corporation o/a buy better® ("buy better®", "we", "us", or "our") respects your privacy and is committed to protecting the personal information collected through our websites, web applications, and related digital services. This Privacy Policy explains what information we collect, how we use it, when we may share it, and what choices and rights you have in relation to that information.

​This Privacy Policy applies to the buy better® website, app.webuybetter.com, current and future vertical-specific tools and workflows, contact forms, service inquiries, lead capture forms, booking tools, digital products, and other interactions that link to or reference this Privacy Policy. It is intended to support current site operations and planned marketing, analytics, payments, and product growth activities, including the use of cookies, Google Analytics, and similar technologies.

​1. What information we collect

We may collect information in several ways: information you provide directly, and information collected automatically when you interact with our websites, web applications, or services.

Information you provide directly may include:

  • Name.

  • Email address.

  • Phone number.

  • Company or organization name.

  • Details submitted through contact forms, intake forms, bookings, questionnaires, waitlists, downloads, newsletter signups, service inquiries, or support requests.

  • Information provided when purchasing a service, digital product, or membership.

  • Information you enter into buy better® tools, workflows, or guided experiences, including roadmap-based tools and future vertical-specific experiences.

  • Homeowner or property-related information you provide in the app or in service workflows, including home address, project details, RFQ-related information, and budget amount.

  • Inputs, responses, notes, decisions, selections, preferences, or planning information entered into Plan, Choose, Build roadmaps or similar future workflows.

  • Documents, files, images, or other materials you choose to upload or submit, if those features are made available.

  • Any other information you choose to send to us.

When you visit or use our social media accounts, websites or web applications, we may collect certain information automatically, including:

  • IP address.

  • Approximate location derived from IP address.

  • Browser type and version.

  • Device type, operating system, and hardware/software details.

  • Pages viewed, links clicked, features used, time spent on pages, referral source, and general browsing behaviour.

  • Cookie identifiers and similar online identifiers.

  • Information about how users interact with our website, app, forms, funnels, and product experiences.

  • Information about campaign performance, audience behaviour, and site or app interactions gathered through analytics and marketing tools.

​Payment and transaction information

  • Payments may be processed through Stripe or another payment processor. buy better® does not store full payment card numbers on its own systems. Information related to purchases, payment status, receipts, refunds, customer identifiers, and transaction reporting may be accessible to buy better® through Stripe dashboards, reports, exports, and related records for revenue tracking, financial reporting, customer support, bookkeeping, and refund administration.

2. How we use information

We use personal information only for legitimate business purposes related to operating, delivering, improving, protecting, and growing buy better®. Those purposes may include:

  • Responding to inquiries and requests.

  • Delivering services, consultations, memberships, digital products, resources, or updates you request.

  • Operating and improving the website, app, and future vertical-specific tools and workflows.

  • Supporting roadmap experiences, RFQ preparation, project planning, budget analysis, decision support, and related service delivery.

  • Personalizing user experience, recommendations, workflows, and content.

  • Understanding how visitors and users engage with the website, app, and offers.

  • Measuring the effectiveness of marketing campaigns, traffic sources, lead magnets, funnels, and go-to-market activities.

  • Managing purchases, receipts, refunds, revenue reporting, bookkeeping, tax records, and related financial administration.

  • Communicating about services, product updates, offers, new verticals, newsletters, or other business information where permitted by law or where consent has been provided.

  • Preventing fraud, misuse, security incidents, abuse, or other harmful activity.

  • Meeting legal, regulatory, accounting, insurance, audit, and record-keeping obligations.

The current live policy already states that information may be used for statistics and marketing purposes, and this updated version expands that disclosure to reflect app usage, product workflows, payments, and future growth activities.

3. Cookies and similar technologies

We use cookies and similar technologies to make our websites and app work properly, understand user behaviour, improve performance, remember preferences, and support marketing and growth activities. Google states that when Google Analytics is used on a site, the site owner must disclose the use of Google Analytics and how it collects and processes data.

Cookies are small text files stored on your browser or device. Some cookies are necessary for core website or app functionality, while others help us measure traffic, remember settings, understand user behaviour, or support marketing and campaign attribution.

We may use the following categories of cookies and technologies:

  • Strictly necessary cookies to enable core site and app functions, security, payments, session management, and basic user experience.

  • Analytics cookies to understand how visitors use our websites, app, pages, workflows, and features.

  • Functional cookies to remember settings, preferences, or other choices.

  • Marketing or advertising cookies to measure campaign performance, understand audience behaviour, and support future remarketing, audience-building, or ad optimization activities if implemented.

Where required, non-essential cookies such as analytics or marketing cookies should only be activated after you provide consent through our cookie banner, consent manager, or similar tool. You can also manage certain cookie preferences through your browser settings, device settings, or available third-party opt-out tools.

4. Google Analytics and similar measurement tools

We may use Google Analytics and related analytics or measurement tools to better understand website traffic, app usage, funnel performance, and user engagement across social media, webuybetter.com, app.webuybetter.com, and related buy better® properties. Google requires that websites using Google Analytics disclose that Google Analytics is in use and explain that it collects and processes data.

These tools may collect information such as pages viewed, session duration, approximate geographic location, device information, browser information, referral source, interactions with our websites or app, and online identifiers such as cookies or similar technologies. This information helps us improve content, user experience, service design, product workflows, and marketing effectiveness.

​Depending on configuration, Google or other providers may process this information in accordance with their own terms and privacy practices. You can learn more about how Google collects and processes data by reviewing Google’s materials linked from Google Analytics Help.

You can reduce or limit analytics tracking by declining non-essential cookies through our consent mechanism, adjusting your browser settings, or using available opt-out tools where supported.

5. Consent

By using our websites or app, submitting information through forms or workflows, making a purchase, or consenting through our cookie banner or similar mechanism, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, subject to applicable law. The current live policy already states that use of the site constitutes consent to the conditions set out in the policy and the collection, use, and retention of listed data.

Where the law requires express consent, including for certain marketing communications or certain non-essential cookies and tracking technologies, we will request your consent before those activities occur. You may withdraw consent at any time, subject to legal or contractual limits and reasonable notice.

6. Email and marketing communications

If you sign up for updates, download a resource, join a waitlist, book a call, start an app workflow, make a purchase, or otherwise provide contact information, buy better® may send service-related communications, onboarding messages, follow-up messages, newsletters, marketing communications, product updates, or information about future verticals where permitted by law or where consent has been provided.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us directly. Transactional, operational, or service-related communications may still be sent where necessary to respond to a request, support a purchase, deliver a service, or administer an account or workflow.

7. Sharing of information

We do not sell your personal information. The current website policy states that data will not be sold or shared with third parties except in limited circumstances, and that principle remains in place.

We may share information only as reasonably necessary with:

  • Employees, contractors, and advisors who need the information to operate the business or provide services.

  • Service providers that help us operate our websites, app, analytics, forms, scheduling, CRM, email, cloud storage, payments, automation, customer support, and marketing systems.

  • Stripe and other payment processors in connection with purchases, receipts, refunds, payment administration, financial reporting, fraud prevention, and related payment operations.

  • Professional advisors such as lawyers, accountants, bookkeepers, insurers, or auditors.

  • Law enforcement, regulators, courts, or other parties where disclosure is required or permitted by law.

  • A purchaser, investor, successor, or other party involved in a merger, financing, reorganization, or sale of all or part of the business, subject to appropriate confidentiality protections.

Third-party providers may store or process information outside Alberta or outside Canada. Where that occurs, the information may be subject to the laws of the jurisdiction in which it is processed.

8. External links and third-party services

Our websites and app may contain links to third-party websites, tools, embedded content, payment providers, booking tools, social media platforms, or other external services. The live policy already states that buy better® is not responsible for the privacy policies and practices of third-party sites reached through hyperlinks.

You should review the privacy policies of those third parties before providing personal information or consenting to tracking on those platforms.

9. Retention

The live policy states that user data is stored until the purpose for which it was collected has been achieved, and users will be notified if data is kept longer than that period.

​We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, operate our app and workflows, comply with legal and financial obligations, maintain tax and accounting records, resolve disputes, enforce agreements, and maintain business records.

Different types of information may be retained for different periods depending on why they were collected and the legal, financial, operational, or customer service need to keep them.

10. Safeguards

The current website policy states that strong browser encryption and secure servers are used, that data access is limited, and that reasonable precautions are taken, while also noting that no internet transmission or storage system can be guaranteed to be completely secure.

​That remains the approach under this updated policy.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, misuse, or modification. Even so, no method of transmission over the internet or electronic storage is completely secure, and absolute security cannot be guaranteed.

​11. Children’s privacy

The current live policy states that personal data is not knowingly collected or used from children under 13 years of age, and that such data will be deleted if discovered. Our websites and app are not intended for children under 13, and anyone who believes a child has provided personal information can contact us to request deletion.

​12. Access, correction, deletion, and privacy requests

The current website policy provides users with the right to ask whether personal data has been collected, how it has been used, whether it has been disclosed, and to request modification or deletion by contacting the privacy officer.

​You may request access to, correction of, or deletion of personal information, or ask questions about how information is handled, subject to applicable legal exceptions.

To make a privacy request, contact:

  • Sarah Aspinall

  • BGSD Consulting Corporation o/a buy better®

  • Phone: (587) 227-0033

  • ​Location: Calgary, Alberta, Canada

​Website: www.webuybetter.com

​If you want privacy requests to be handled through a dedicated email address, add that email to the published version before going live.

13. International users

If you access our websites or app from outside Canada, you understand that your information may be transferred to, stored in, or processed in Canada or other jurisdictions where buy better® or its service providers operate. By using our websites or app and providing information, you consent to those transfers where permitted by law.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our websites, app, services, verticals, legal requirements, payment practices, or marketing and analytics activities. When updates are made, the effective date at the top of this page will be revised. Material changes may also be highlighted on the website, in the app, or communicated through another appropriate method where required.

15. Contact

Questions about this Privacy Policy or about our privacy practices can be directed to:

  • Sarah Aspinall

  • BGSD Consulting Corporation o/a buy better®

  • Phone: (587) 227-0033

  • Location: Calgary, Alberta, Canada

​Website: www.webuybetter.com

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